Using AI in communications: Five things that AI can’t do

The AI ‘boom’ has seen an ever-growing number of businesses and organisations using AI to assist with their communications. Artificial intelligence is no longer just an easy way to create some comical photos or suggest how you should redesign your living room. It’s now a bona fide tool increasingly trusted to help create content or […]

What is GEO? Optimisation tips to boost your AI search rank

Generative Engine Optimisation (GEO) – a term that’s making content creators around the world wake up in a cold sweat. But just what is GEO and why is it becoming so important? For more than a decade, everyone’s been crafting Search Engine Optimised (SEO) content to propel their web pages to the top of Google’s […]

A new era of partnership: What the 10-Year Health Plan means for private healthcare providers

The new 10-Year Health Plan for England doesn’t place direct emphasis on the private – or ‘independent’ – sector. However, its ambitions to radically reshape how care is delivered, accessed and experienced are already reverberating beyond the boundaries of the NHS. For independent healthcare providers, this moment isn’t just about watching reform unfold. It’s about […]

Reflections on England’s new 10-Year Health Plan

In a statement issued just 24 hours after Labour’s 2024 General Election victory, Health Secretary Wes Streeting declared that the NHS was ‘broken.’ The language used was stark – patients being failed daily; the biggest crisis in NHS history; people not receiving the care they deserve. Now, almost exactly 12 months later, the 10-Year Health […]

AI in communications, marketing and PR: handle with care

Most people working in a creative or communications role will probably, at some stage, have wondered whether they’re doing a better job than artificial intelligence could. Thousands are already using AI as the fundamental basis for their work, either in line with bosses’ instructions or behind their backs. And, given how impressively AI can produce […]

From Jude Bellingham’s wonder goal celebration to Gareth Southgate’s Twitter ridicule: How communications affected England’s Euro 2024 performance

For the first time in eight years, the England men’s football team have no manager. There are mixed feelings about Gareth Southgate’s decision to step down in the wake of defeat to Spain in the Euro 2024 final. You can’t help but wonder how big a part the increasingly strained love affair between England’s fans […]

How we can help build a brighter future together through CSR

Corporate social responsibility (CSR) is more than just a buzzword; it’s a fundamental shift in how organisations choose to operate. Beyond growing profit margins, CSR encourages companies to consider their impact on society and the environment. In their monthly column, MIH delve into what CSR entails and why it matters. What Is CSR? CSR is […]

The benefit of reinforcing social values

For MIH, it’s been our pleasure to have collaborated and partnered with a multitude of people from all walks of life across the years. Crucially, supporting causes that align with our values has allowed us to learn and grow as a company – it’s certainly been a two-way street. A shining example of this was […]

Tackling workplace stress

Nearly half of long-term workplace absences in the UK are due to stress, making it an important consideration for employers. It is always important to spotlight the issue. Stress is a state of mental or emotional strain caused by adverse circumstances. It’s the body’s response to a perceived threat, challenge or barrier, which can be […]

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