Agentis Health Group

The brief

Medicines management and optimisation specialist, Ashtons, approached MIH for expert help to launch its new venture – Agentis Health Group. This digital health management company was created to tackle one of the NHS’s most pressing challenges – improving outcomes and experience for people with long-term conditions by empowering them to manage their own health, while reducing pressure on frontline services.

Our brief was to define the Agentis brand, shape its strategic positioning, devise its core narrative and support its immediate acquisition aspirations. We were also tasked with developing a launch strategy, building a new website, and creating content that would resonate with both internal and external audiences.

What we did

We collaborated with the Agentis leadership team and internal marketing colleagues to deliver a solution that combined strategic thinking with creative execution. We also worked closely with leaders within their prospective acquisition – Living With – to describe how new services would fit in with the Agentis model, align launch messaging and approach, and ensure key stakeholders were appropriately informed. Lastly, we liaised with Ashtons’ investors to ensure end-to-end message alignment and a well-coordinated approach across all parties.

Strategic development and brand positioning

We began by immersing ourselves in the Agentis business model – helping to shape it, clarify its purpose and value proposition, and define key messages. Drawing on our healthcare sector expertise, we developed a clear brand narrative and messaging framework tailored to key audiences, including GPs, community services, hospitals, healthcare commissioners, private clients, NHS policy makers, colleagues and other potential service users.

This work fed into delivery of a comprehensive communications plan covering both internal and external channels. We crafted messaging for all audiences – colleagues, the media and customers – and developed a suite of content assets including case studies, FAQs, presentations and press materials to ensure consistency and accessibility across all touchpoints.

Website design and content creation

To help bring the Agentis story to life, we led the design and build of a new website that blended service and product information with case studies and illustrative scenarios. Partnering with the internal team, we focused on user experience, ensuring intuitive navigation and clear customer journeys in the design. We produced all the written copy for the new website to align with our Search Engine Optimisation (SEO) research, optimising content with industry-specific keywords to boost visibility and maximise reach.

We also created a platform for blogs, news, case studies and industry information to position Agentis as a pioneering thought leader in the digital health sector.

Click the image above to view the website we launched for Agentis.

The result

Agentis Health Group launched with a strong foundation, including:

• A clear brand identity, with associated vision and values, and optimised market positioning
• A modern, SEO-optimised website geared for growth
• Engaged and assured internal teams and customers, thanks to a well-executed communication campaign
• A confident presence in the healthcare space, ready to scale and make an impact

Our expertise helped to simplify a complex organisation and proposition, communicating its mission with clarity and confidence – and positioning Agentis at the forefront of the digital healthcare revolution, ready to secure new work and make a positive difference to UK health providers and their patients.

For more examples of our work, check out our case studies page.